Pre-NDA details

Listing status
Listed
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💜 Project Cooking - Grilling and Cooking eCommerce Business

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US
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Sep-24

Launched in 2013, Project Cooking is a Dominant Brand in the popular and growing Grilling and Cooking market. The Brand has firmly established itself as the Best-Selling Grilling Brand on Amazon with multiple products in the top 10 Best Sellers.

Revenue
$16.8M
EBITDA
$3.7M
Growth rate
70.0%
Enterprise Value
Deal type
Sell Majority
Industry
Consumer Products & Services, Specialty Goods

Deal overview

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Transaction type: Sell Majority          Preferred Investor: No Preference
  • The Brand’s products are sold on Amazon US, Canada, and Mexico, as well as on Shopify
  • Strong revenue growth with healthy profit margins and high ROI

  • EBITDA margin is expected to further improve in 2024 and 2025

Growth Opportunities:
  • New products launches – existing pipeline
  • Cross-sales and bundles opportunities
  • Penetrating additional geographies on Amazon
  • New channels – online and offline

Financial Overview

TTM Revenue
  • Dec 2022 - $8.6m
  • Dec 2023 - $14.6m
  • May 2024 - $16.8m

TTM EBITDA
  • Dec 2022 - $1.1m
  • Dec 2023 - $3.2m
  • May 2024 - $3.7m (pro forma to be $4.2m)

💜 This deal is PEmarketplace Premier

Key metrics

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TTM revenue: $16.8M
TTM EBITDA: $3.7M
TTM EBITDA margin: 22.0%
YoY revenue growth: 70%
Accrual Basis Accounting

Post-NDA details

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Financials

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Fiscal year end: Dec

Company overview

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Deal details

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